The HoneyMooners, Donald Trump And Your Own Reality TV Show On The Internet!

Remember how your grandparents talked about television shows like The Honeymooners, I Love Lucy and DragNet? Despite the fact that they couldn’t rate next to the computer generated fare of today, your grandfather, grandmother and millions of others recall them fondly.

Compared to the quality of video programming today (I’m talking about TECHNICAL quality, here) these shows were dinosaurs: shot in black and white, poor sound, poor special effects, limited sets etc. Yet, at the time, they were the hottest thing going and a person would have to be crazy to miss an episode! Even now, fifty years later, copies of the full seasons for many of those old programs are still making money for the studios who have secured reproduction rights.

Why would America embrace the concept of television so enthusiastically when it really left a lot to be desired?

Let’s look at some underlying principles, see if we can learn something and, more importantly, apply them to where we are now on the internet (and see if we can make some money!)

First of all, let’s go back to the Roaring Twenties and the Dirty Thirties. There was no lack of anything to read. Newspapers and magazines dotted the landscape and novels were the toast of the town. If you wanted information, current events, entertainment or an education, the most accepted way to get it was through READING.

Soon, however, American families started turning away from the idea of an evening of reading and tuning into the RADIO. Here was a device, although initially somewhat difficult to use, that could give you the information that you were looking for INSTANTLY. The weather! Current Events! The voice of the President! Even entertainment!

But even better than the ‘new’ and ‘instant’ aspects of this medium was the fact that for the first time in history, one could HEAR the voice of another human being delivering all that information.

For that reason alone first thousands, then millions of people started tuning in regularly, making the radio their primary source of information.

Imagine the excitement, then, when America learned that soon they would be able, not only to HEAR their favorite newscasters, but to SEE them as well! The opportunity to actually watch the popular celebrities that so far had been confined to pictures in magazines and clips in movie theatre newsreels was overwhelming! Finally, from the comfort of the living room, America could ENGAGE with human beings on the other side of the country and a fantasy world away!

What does this mean for us today?

For starters, it’s a reminder that the ‘old stuff’ isn’t all that bad (my favorite is Jack Benny). Secondly, it’s a trend that the smart ones among us can take from the offline world and apply it directly to the online world.

Let’s assume that the internet (the online world) is a microcosm of the offline world. There are many similarities. Firstly, if you wanted to use the internet, all that you had initially was text to read (of course, there were also pictures!). Gradually, sites started developing recorded greetings so that as soon as you brought them up or clicked on a link, you would hear a person’s voice welcoming you and encouraging you to take a certain course of action. Research reveals that people are more likely to make a decision due to an audio cue than to a text cue only.

So now we have gone (in the online world) from text to audio. Guess what’s next? (This shouldn’t be hard.)

That’s right! The next big thing for the Internet is utilizing the concept of streaming video!

How can we be sure? Not only was it first true in the offline world, but if you need more reassurance, take a look at broadcasters and what they are doing online. I believe that ‘Welcome Back Kotter’ is the first syndicated series to be available for DOWNLOADING off of the internet. Also, shows such as the cancelled ‘Book of Daniel’ were available for fans to watch when they logged on (an excellent example of niche programming !). There is definitely a huge segment of the population ready to watch video on the net-and the numbers are growing!!

If we want to capture our elusive markets for our home-based businesses (even if they are our target markets, they are still elusive) we have to engage them.

They must make eye ‘contact’ with us. They must see us in our own environment, watch our gestures, see us smile in order to take the action we want them to take (kind of like reality tv, I guess)

In short, streaming video on our sites will help us to ENGAGE our market, EMPHASIZE A POINT using a physical prop and MOTIVATE LOYALTY from our market. We will be more memorable to our market because when they see us with their eyes, they will see us in their minds.

And someday, when they are surrounded by their grandchildren, they’ll say: ‘I remember back in the early two thousands, I was on the internet and I saw this guy interview Donald Trump, the wealthiest man in the world, on his website”

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